Free Tool
TikTok Revenue Estimator
TikTok pays Creator Rewards on qualified views — but it publishes no rate per view. This estimator runs scenarios on an RPM you enter yourself, plus brand deals and gifts.
Planning estimate, not financial advice. All figures on this page are estimates or scenarios for planning purposes only, built from the numbers you enter. They are not financial, tax or legal advice, and no earnings are promised. Read the full financial disclaimer.
What this tool does
Enter your qualified views for the month and the RPM you are modelling — the rewards per 1,000 qualified views, from your own dashboard or a rate you want to test. The estimator shows the Creator Rewards scenario, then adds brand deals (followers multiplied by a per-1,000-followers rate you enter) and gifts you enter, for a monthly total that is clearly a scenario, not a forecast.
The eligibility rules sit beside the maths because the maths means nothing without them: 18 or older, a personal account in good standing, at least 10,000 followers and 100,000 video views in the last 30 days, in one of the eight countries where the program runs, with videos at least one minute long. The old Creator Fund ended in December 2023 — any calculator still quoting its rates is out of date.
Try it
Waiting. Enter your qualified views and your own RPM, then press Calculate.
How it works
Creator Rewards is qualified views divided by one thousand, multiplied by the RPM you enter. A qualified view is a For You feed view of five seconds or more — or a search view of thirty seconds or more — on an original video over one minute long that has passed 1,000 qualified views. Views that do not qualify pay nothing, which is why the input is qualified views, not total views.
Brand deals are followers divided by one thousand, multiplied by the rate per thousand followers you enter. Gifts are entered as a plain figure. The total is the sum of the three, and the RPM stays yours throughout: change it and the Rewards figure moves with it, which is the honest way to model a rate TikTok does not publish.
Assumptions and limitations
TikTok publishes eligibility rules, not a pay rate. This tool respects that line.
- RPM is always user-entered. Creator reports in 2026 cluster around 0.40 to 1.00 per 1,000 qualified views, but those are third-party reports, not a TikTok figure — never treat them as a rate.
- Only qualified views pay. Total views, views under a minute, Duets, Stitches and sponsored videos do not count as qualified views.
- Eligibility is 18 or older, a personal account in good standing, 10,000 followers, 100,000 views in the last 30 days, in the US, UK, Germany, Japan, South Korea, France, Mexico or Brazil. Rules change — check TikTok’s own Creator Rewards page before applying.
- The old Creator Fund ended in December 2023. Any figure quoted from it is dead.
Worked example
Example (illustrative inputs, not a real account). 500,000 qualified views at a self-entered RPM of 0.70, 25,000 followers at a brand rate of 20 per 1,000:
| Item | Figure |
|---|---|
| Creator Rewards — 500,000 views at RPM 0.70 | 350.00 |
| Brand deals — 25,000 followers at 20 per 1,000 | 500.00 |
| Gifts | 0.00 |
| Monthly total (scenario) | 850.00 |
Frequently asked questions
Why does this tool not suggest an RPM?
Because TikTok publishes no rate. Creator reports cluster around 0.40 to 1.00 per 1,000 qualified views, but those are third-party reports that vary by niche and country. A tool that hard-codes one as fact is inventing a rate — enter your own from your dashboard instead.
What is a qualified view?
A For You feed view of five seconds or more, or a search view of thirty seconds or more, on an original video over one minute long that has passed 1,000 qualified views. Short clips, Duets, Stitches and sponsored videos do not count.
Who can join Creator Rewards?
Creators 18 or older with a personal account in good standing, at least 10,000 followers and 100,000 video views in the last 30 days, based in the US, UK, Germany, Japan, South Korea, France, Mexico or Brazil. Business accounts cannot join.
What happened to the Creator Fund?
TikTok shut the Creator Fund down in the US, UK, France and Germany in December 2023 and replaced it with Creator Rewards. Calculators still quoting the old Fund rates are out of date.