Free Tool
UGC Rate Calculator
UGC pays for the content, not the audience — so the rate is built from the work: videos, usage rights, revisions and rush. This calculator prices that work.
Planning estimate, not financial advice. All figures on this page are estimates or scenarios for planning purposes only, built from the numbers you enter. They are not financial, tax or legal advice, and no earnings are promised. Read the full financial disclaimer.
What this tool does
Enter the number of videos, your base rate per video, the usage uplift for paid advertising, the revisions included and the fee for extras, and the rush uplift if the deadline is tight. The calculator returns the price per video and the total for the package — with every uplift a number you entered, not one the page assumed.
UGC differs from sponsorship in one way that changes the price: no audience is being rented. A creator with 200 followers and a creator with 200,000 can charge the same for the same video, because the buyer is paying for the video itself. The rate is for the work, and the work is what this tool prices.
Try it
Waiting. Enter the videos, base rate and uplifts, then press Calculate.
How it works
The price per video starts at the base rate, grows by the usage uplift percentage, adds the fee for revisions beyond those included, and finally grows by the rush uplift percentage. The package total is the per-video price multiplied by the number of videos.
Every uplift is entered by you, because there is no standard UGC rate card. A 50% uplift for paid-ad usage is an example starting point, not a market figure — set the uplift your own market supports and label it as your own.
Assumptions and limitations
UGC pricing has no published rate card. Every uplift here is yours.
- Usage uplift is entered by you. Paid advertising use is worth more than organic use because the buyer earns from the ad — the uplift should reflect that, and 0 means you are giving the usage away.
- Revisions beyond those included are charged per revision. Unlimited revisions at a fixed price is the fastest way to lose money on a UGC deal.
- Rush is applied last, on top of everything else. A tight deadline costs you other work, and the uplift is the price of that.
- The calculator prices the videos, not your audience. A UGC rate does not depend on follower count — if a buyer prices your work by your followers, they are buying a sponsorship, not UGC.
Worked example
Example (illustrative inputs, not a market rate). Three videos at a 150 base rate, 50% paid-usage uplift, one extra revision at 25, 25% rush:
| Item | Figure |
|---|---|
| Base rate per video | 150.00 |
| With 50% usage uplift | 225.00 |
| Plus one extra revision | 250.00 |
| With 25% rush uplift | 312.50 |
| Package total (3 videos) | 937.50 |
Frequently asked questions
What is UGC, and how is it different from sponsorship?
UGC is content a brand pays you to make for their channels — you do not need an audience, because the brand is buying the video, not your reach. Sponsorship pays for access to your audience. The rate for UGC is built from the work, not the follower count.
What should the usage uplift be?
Whatever your market supports — there is no published rate card. Paid advertising use is worth more than organic use because the buyer earns from the ad, so the uplift should be substantial. Enter your own figure and be ready to defend it.
How many revisions should I include?
Two is a common starting point, with a fee per revision after that. Unlimited revisions at a fixed price lets a brief grow forever; a per-revision fee keeps the scope honest.
Should I charge more for rush work?
Yes — a tight deadline costs you other work and sleep. The rush uplift is applied last, on top of usage and revisions, because it prices the disruption, not the video.