Free Tool
Creator Media Kit Builder
Brands ask for a media kit before they ask for a rate. This builder turns your own stats into a clean one-page kit you can copy, print or paste into an email.
Runs entirely in your browser. Nothing you type leaves your device, and nothing is stored or sent anywhere. The output is a planning aid built from the figures you enter — check the results before relying on them.
What this tool does
Enter your name, niche, platforms and follower counts, your engagement rate, your audience, your rates for each deliverable and one or two past collaborations. The builder formats it all into a one-page media kit with a short introduction, an audience section and a rates section — the document a brand needs to decide whether to reply.
A media kit works when every number in it is yours and checkable. Enter the figures your own analytics show, not the figures you wish they showed: a brand that checks — and serious brands do — will find the gap, and the gap costs more than the smaller number ever would.
Try it
Waiting. Enter your stats and rates, then press Calculate.
How it works
The kit is built in four blocks: a header with your name and niche, an audience block with platforms, follower counts and engagement, a rates block with one line per deliverable, and a past-work block. The order is deliberate — brands read audience first, rates second, and past work as proof.
Nothing is stored. The text is generated in your browser from the figures you typed, and it disappears when the page closes. Copy it or print it before you leave.
Assumptions and limitations
A media kit is a claim about your audience. The claim has to be checkable.
- Every figure must come from your own analytics. A brand that checks will find inflated numbers, and the discovery costs more than the smaller number would have.
- Engagement rate is your own figure — likes, comments and shares against followers or reach, as your analytics report it. Do not mix definitions between platforms.
- Rates are yours to set. The sponsorship rate estimator on this site shows how a rate range is built from views and engagement — use it before you write the rates down.
- Past work with no brand yet is fine: say so plainly. A kit that claims work it has not done is worse than an empty past-work section.
Worked example
Example (illustrative inputs, not a real creator). A budget-tech creator with 25,000 subscribers, 5.7% engagement:
| Item | Figure |
|---|---|
| Header | MEDIA KIT — Hanii Creates — Budget tech for beginners |
| Audience | YouTube — 25,000 subscribers; TikTok — 40,000 followers; 5.7% engagement |
| Rates | Dedicated video — 300; Instagram post — 120 |
| Past work | Brand X — 3-video series, 2026 |
Frequently asked questions
What goes in a media kit?
Four things: who you are and your niche, your audience (platforms, followers, engagement, who watches), your rates per deliverable, and past brand work. Anything else is decoration — brands decide on those four.
How do I work out my engagement rate?
From your own analytics: interactions divided by followers or reach, times one hundred. Use one definition consistently, and say which one you used if a brand asks. The engagement calculator on this site shows the maths.
Should I list my rates or write “rates on request”?
List them. Brands move faster when the price is visible, and hiding it signals either that the price is negotiable to nothing or that you have never set one. A rate can be a starting point — say so if it is.
What if I have no past brand work?
Say so plainly and lead with the audience instead. A kit that invents past work is found out quickly; an honest first kit with real audience numbers gets replies.