Free Tool
Marketplace Fee Comparison
The same 35 sale keeps a different amount on every marketplace. This calculator runs one sale through Etsy, Amazon, eBay and Shopify side by side, so the ranking is visible instead of guessed.
Planning estimate, not financial advice. All figures on this page are estimates or scenarios for planning purposes only, built from the numbers you enter. They are not financial, tax or legal advice, and no earnings are promised. Read the full financial disclaimer.
What this tool does
Enter the sale once — item price, shipping charged, item cost and real shipping cost — then the rates for each marketplace, all editable. Etsy uses the 0.20 listing fee plus 6.5% transaction and 3% plus 0.25 processing; Amazon uses your category’s referral rate plus your FBA fee; eBay uses the final value fee plus the per-order fee; Shopify uses the monthly plan fee spread across your monthly sales plus the transaction percentage. The table ranks all four by net kept.
The Shopify column is the folded-in marketplace fee mode: a plan fee plus a percentage is the same shape as the generic payment-fee maths, so it lives here as a fourth column rather than as its own thin page. The plan fee is divided by the monthly sales you enter — a 29 plan spread over 100 sales costs 0.29 a sale, and over 10 sales it costs 2.90.
Try it
Waiting. Enter the sale once and the rates for each marketplace, then press Calculate.
How it works
Revenue is the item price plus the shipping charged, and it is the same for every marketplace. Etsy’s fees are the 0.20 listing fee plus 6.5% transaction plus 3% and 0.25 processing. Amazon’s are the referral percentage on the revenue plus the FBA fee. eBay’s are the final value fee on the revenue plus the per-order fee. Shopify’s are the monthly plan fee divided by monthly sales, plus the transaction percentage on the revenue and the fixed fee.
Net kept is revenue minus that marketplace’s fees minus item cost minus real shipping cost, and the margin is the net divided by the revenue. The ranking is by net kept, because the fee stack is only interesting through what it leaves.
Assumptions and limitations
Every marketplace rate is entered by you. Fee stacks change — these are the working figures, not a price list.
- Etsy figures are the US stack as last checked 15 November 2026. Offsite Ads is not included in the comparison — add it on the Etsy fee calculator when a sale comes through an ad.
- Amazon’s referral rate varies by category and the FBA fee by size tier. The example figures are 15% and 4 — enter your own from Amazon’s fee schedule.
- eBay’s figure is the standard no-Store rate for most categories — 13.6% up to $7,500 per item, then 2.35% above that. Store subscribers and some categories pay different rates.
- Shopify’s plan fee is spread across the monthly sales you enter. At low volume the plan fee dominates; at high volume it nearly disappears — which is why the sales figure matters.
- The comparison covers fees only. Audience size, traffic, rules, returns handling and the work of running each channel are separate decisions.
Worked example
Example (illustrative inputs, not real listings). A 35 item, 5 shipping, 12 item cost, 4 real shipping cost, 100 sales a month:
| Item | Figure |
|---|---|
| Etsy — fees 4.25 | Net kept 19.75 |
| Amazon — fees 10.00 (15% + 4 FBA) | Net kept 14.00 |
| eBay — fees 5.74 | Net kept 18.26 |
| Shopify — fees 1.75 (plan spread + 2.9% + 0.30) | Net kept 22.25 |
| Best net kept at 100 sales a month | Shopify — the plan fee spreads thin |
Frequently asked questions
Why does Shopify win at high volume and lose at low volume?
Because its plan fee is fixed per month. Spread over 100 sales it costs 0.29 a sale; spread over 10 it costs 2.90. Marketplaces charge per sale instead, so their cost grows with volume while Shopify’s shrinks per sale.
Should I pick the marketplace with the lowest fees?
Not on fees alone. Audience, traffic, the rules of each marketplace, returns handling and how much work the channel takes all matter. Fees decide the margin; the rest decides whether the sales exist at all.
Why is Offsite Ads not in the comparison?
Because it applies only to some Etsy sales — those driven by an ad click. Adding it to every Etsy sale would overstate Etsy’s cost. Run an Offsite Ads sale through the Etsy fee calculator separately.
Are the rates current?
They are the working figures as last checked 15 November 2026, and every one is editable in the form. Marketplace fees change — confirm each rate on the marketplace’s own fee page before relying on it.