Free Tool
Membership Pricing Calculator
A membership is not priced per sale — it is priced per member, per month, minus the members who leave. This calculator shows the recurring revenue that survives churn and fees.
Planning estimate, not financial advice. All figures on this page are estimates or scenarios for planning purposes only, built from the numbers you enter. They are not financial, tax or legal advice, and no earnings are promised. Read the full financial disclaimer.
What this tool does
Enter the members, the monthly price, the monthly churn rate and the platform fee. The calculator shows the gross MRR, the revenue lost to churn each month, the net MRR after fees and the annual run rate — the four numbers that decide whether a membership pays.
Churn is the number that kills memberships quietly. A membership that gains 20 members and loses 15 has grown by 5, not 20, and the revenue follows the 5. Seeing the churn-adjusted figure before the launch price is set stops the optimism that counts every join and no departure.
Try it
Waiting. Enter your members, price, churn and fees, then press Calculate.
How it works
Gross MRR is members multiplied by the monthly price. Churned members are members multiplied by the churn rate, and churned revenue is those members multiplied by the price. Net MRR is gross MRR minus churned revenue, reduced by the platform fee. The annual run rate is net MRR times twelve, and next month’s members are current members minus churned members plus new joins.
The annual run rate assumes the current level holds for a year. It does not — members churn and join every month — so treat it as the current pace annualised, not as a forecast.
Assumptions and limitations
A membership forecast is a churn forecast. This tool shows the churn.
- Churn is entered by you as a monthly rate. A rate from your own records beats any benchmark; benchmarks for membership churn vary so widely they are not a useful input.
- The platform fee is a percentage of revenue. Flat monthly platform fees are not modelled — add one to your own costs if your platform charges one.
- New members are entered as a flat monthly figure. A launch spike is not a run rate; use the steady monthly join figure, not the launch week.
- The calculator does not model tax, refunds, failed payments or annual-plan discounts. A member who pays yearly is twelve months of MRR at once, not churn-proof revenue.
Worked example
Example (illustrative inputs, not a real membership). 200 members at 15 a month, 5% monthly churn, 5% platform fee, 20 new members a month:
| Item | Figure |
|---|---|
| Gross MRR (200 × 15) | 3,000.00 |
| Churned revenue (10 members × 15) | 150.00 |
| Net MRR after 5% fees | 2,707.50 |
| Annual run rate | 32,490.00 |
| Members next month (200 − 10 + 20) | 210 |
Frequently asked questions
What churn rate should I enter?
Your own, from your records — or the rate you are modelling, labelled as such. Published membership churn benchmarks vary so widely by niche and price that borrowing one is guessing. If you have no history, model two or three rates and compare.
Why is the net MRR lower than the gross MRR?
Because churned members stop paying and the platform takes its fee from what is left. Gross MRR is what the membership would pay if nobody left; net MRR is what survives. The gap is the reality.
How do annual plans change this?
An annual member pays twelve months at once, so they do not churn monthly — but they can still leave at renewal, and the cash arrives once, not monthly. Model annual members separately rather than folding them into the monthly count.
Is the annual run rate a forecast?
No. It is the current net MRR multiplied by twelve — the pace, annualised. Members churn and join every month, so the real year will differ. Use it to size the business, not to promise a year.