Free Tool
Coaching Package Pricer
A coaching package is not a session rate times the session count: materials, support time and the gap between sessions all cost something. This pricer adds them in.
Planning estimate, not financial advice. All figures on this page are estimates or scenarios for planning purposes only, built from the numbers you enter. They are not financial, tax or legal advice, and no earnings are promised. Read the full financial disclaimer.
What this tool does
Enter the sessions, the rate per session, the materials cost, the support hours between sessions and what your support hour is worth. The calculator returns the package price, the cost of the support time folded into it, and the effective rate per session — so a package that looks generous on the session rate stops hiding the unpaid hours.
Support time is where coaching packages lose money. A package with six sessions and “unlimited messaging” can easily carry ten unpaid hours between sessions, and those hours are worth exactly what your hourly value says they are. Pricing them in is not greedy; pricing them out is working for free.
Try it
Waiting. Enter the sessions, rate, materials and support time, then press Calculate.
How it works
The package price is sessions multiplied by the session rate, plus the materials cost, plus support hours multiplied by the value of a support hour. The effective rate per session is the package price divided by the number of sessions — the rate the package actually pays once the between-session work is counted.
Support hours are the total across the whole package, not per session. Six support hours across a six-session package is one hour per session; enter the total you actually expect to spend.
Assumptions and limitations
A coaching package price is a floor. The market decides what sits above it.
- Support time must be estimated honestly. “Unlimited messaging” is not a number — cap the support hours in the agreement, or the package price cannot hold.
- Materials cost is the cost of workbooks, templates or tools bought for this client. Shared materials used across clients belong in your hourly rate, not in one package.
- The calculator does not model tax, platform fees or no-shows. A no-show policy and a rescheduling limit belong in the agreement, not in the price.
- The effective per-session rate is the package rate, not the session rate. Quote the package price to the client; the per-session figure is for your own comparison.
Worked example
Example (illustrative inputs, not a real package). Six sessions at 120, 50 of materials, 6 support hours at 50:
| Item | Figure |
|---|---|
| Sessions (6 × 120) | 720.00 |
| Materials | 50.00 |
| Support time (6 × 50) | 300.00 |
| Package price | 1,070.00 |
| Effective rate per session | 178.33 |
Frequently asked questions
Why is the package rate higher than the session rate?
Because the package includes work that happens between sessions — messaging, reviewing homework, preparing materials. The session rate covers the hour in the room; the package rate covers the whole job.
What counts as support time?
Everything the client gets outside the sessions: messages, voice notes, reviewing their work, preparing for the next session. Track it for one package and the estimate stops being a guess.
Should I offer unlimited support?
No. Unlimited support is an uncapped cost inside a fixed price. Cap the hours in the agreement and charge beyond the cap at your hourly rate — or the package quietly becomes hourly work at a package price.
How is this different from project pricing?
Project pricing covers one deliverable with a buffer; a coaching package covers a relationship over time, with support between sessions. The support hours are the difference, and this tool prices them.