Free Tool
Blog Traffic Goal Calculator
A blog income goal is a traffic goal in disguise: divide the goal by your RPM and the pageviews appear. This calculator does that division — and checks the ad networks your traffic qualifies for.
Planning estimate, not financial advice. All figures on this page are estimates or scenarios for planning purposes only, built from the numbers you enter. They are not financial, tax or legal advice, and no earnings are promised. Read the full financial disclaimer.
What this tool does
Enter the monthly income goal and the RPM from your own ad dashboard, and the calculator shows the monthly and daily pageviews needed. The direction matters: most tools start from traffic and show money, but a beginner needs the reverse — “how much traffic do I need before this pays anything at all?”
The eligibility mode checks your numbers against the ad networks’ published bars, as last checked on 15 November 2026: AdSense has no traffic minimum, Journey by Mediavine opens at 1,000 tier-one sessions in 30 days, Raptive asks for 25,000 monthly pageviews, and full Mediavine is gated by 5,000 of annual ad revenue. Thresholds change — every figure here is labelled with its check date and you should confirm it on the network’s own page before applying.
Try it
Waiting. Enter your income goal and RPM, or switch to the eligibility check, then press Calculate.
How it works
The traffic goal is the income goal divided by the revenue per pageview. RPM is revenue per thousand pageviews, so revenue per pageview is RPM divided by one thousand, and the pageviews needed are the goal divided by that figure. Daily pageviews are the monthly figure divided by thirty.
The eligibility check compares your numbers with the thresholds each network publishes: AdSense states no traffic minimum; Journey by Mediavine opens at 1,000 tier-one sessions in 30 days; Raptive asks for 25,000 monthly pageviews and a domain at least six months old; full Mediavine is gated by 5,000 of annual ad revenue. A “not yet” is not a rejection — it is the gap to close, stated as a number.
Assumptions and limitations
Traffic is a means, not a business. This calculator shows the size of the means.
- RPM must come from your own ad dashboard or a real test. Quoted RPM figures from roundups vary wildly by niche, country and season.
- The goal is monthly revenue before costs, not profit. Hosting, tools and your time sit on top of it.
- Eligibility thresholds are dated facts, last checked 15 November 2026. Networks change them — confirm on the network’s own requirements page before applying.
- Meeting a threshold does not guarantee acceptance. Every network also reviews content quality, traffic sources and policy compliance.
Worked example
Example (illustrative inputs, not a real blog). A 500 monthly goal at an RPM of 12:
| Item | Figure |
|---|---|
| Monthly income goal | 500.00 |
| RPM entered | 12.00 |
| Pageviews needed per month | 41,667 |
| Pageviews needed per day | 1,389 |
| Eligibility at 30,000 pageviews, 8-month domain | Raptive: yes — Journey: yes — full Mediavine: not yet |
Frequently asked questions
Why does the calculator need my RPM?
Because traffic is worthless without a rate. Two blogs with the same pageviews pay very differently at different RPMs, so a traffic goal without an RPM is a guess. Your RPM comes from your own ad dashboard, not from a roundup.
Is 500 a month realistic for a new blog?
Only with the traffic this calculator shows — tens of thousands of pageviews a month at a typical RPM. Most blogs take many months to reach that traffic, and the honest plan is to build the traffic first and count the money later.
Does AdSense really have no traffic minimum?
AdSense states no published traffic minimum; approval is about the site — content quality, policy compliance, ownership — not a pageview number. A small site can be approved and a large one refused, which is why the check here is a review, not a bar.
Why do the thresholds have a check date?
Because networks move them. Raptive cut its minimum from 100,000 to 25,000 pageviews in October 2025, and Mediavine replaced its session bar with a revenue bar in 2026. A threshold without a date is how stale advice spreads.